History
Skittles were made in 1974. As they got popular they then created a theme along side with a slogan 'Taste The Rainbow' which was created by and New York ad agency. Once Skittles launched their official website, it became more into the social media department as they created an Youtube account, Twitter account and also a Facebook account. This was debated by the social media team. Skittles is now the most popular sweets within the youth and the second most popular chewy sweets after Starburst.
Competitors
M&Ms
Starbusrt
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